Portrait of Brian Cruz
๐Ÿ‘‹

I'm Brian โ€” a Technical Product Manager who's spent 8 years turning ambiguous, messy problems into shipped product. Lately, I've been obsessed with building the AI that gets me there faster.

8+ years owning end-to-end product lifecycle across The Walt Disney Company, MLB organizations, and Fortune 100 environments.

PMPยทCSMยทCSPOCertified
My Experience

The Walt Disney Companyโ†’Project Manager, Business Integration (Product Lead)2025 โ€” PRESENT
Los Angeles Angelsโ†’Sr. Product Manager, International Operations2021 โ€” 2024
San Diego Padresโ†’Product Manager2018 โ€” 2021
Boston Red Soxโ†’Project Lead2016 โ€” 2018
Toronto Blue Jaysโ†’Project Coordinator2015 โ€” 2016
About Me

I didn't plan on a career in product. I fell into it through professional baseball โ€” six years across the Toronto Blue Jays, Boston Red Sox, and San Diego Padres, building systems like BEEST, Beacon, and Basetek before I had "Product Manager" on a business card.

At the Los Angeles Angels, things scaled up fast. I led a staff of 40 across eight countries, built Diablo to replace the legacy Halo platform, and helped move the organization from a league-worst ranking to a top-15 ranking in under two years โ€” while also building training materials to help players from Latin America adjust to life in the U.S.

Now I'm at The Walt Disney Company, leading product for a PLM SaaS modernization and a robotics program that's delivered 39 robots to sites so far, on a roadmap toward 100+ by 2027. I lean hard on Claude and Copilot for the grunt work โ€” SQL cleanup, PRDs, risk logs, process maps โ€” because I'd rather spend my time in meetings with the people building and using what I ship. AI handles the documentation. I handle the relationships.

Highlights

CHAPTER 05
The Walt Disney Company
Product-leading a PLM SaaS modernization and a global Robotics Productization program.
  • Owned full product lifecycle for a PLM SaaS transformation โ€” vision, roadmap, success metrics โ€” replacing a legacy platform with a scalable cloud solution.
  • Increased delivery throughput by 12% by restructuring Agile ceremonies, backlog prioritization, and release coordination across internal and vendor teams.
  • Built and deployed custom AI agents to automate onboarding and training workflows, reducing new-hire ramp time.
  • Use Claude and Copilot for SQL data cleaning, process maps, PRDs, risk logs, backlog tracking, and sprint forecasting โ€” freeing up time for the stakeholder meetings and relationships that actually move a product forward.
  • Own the delivery of 39 robots to sites to date โ€” an ongoing rollout tracking toward 100+ deployed across all sites by the end of 2027 โ€” with a 100% internal approval rate and 70+ Cast Members trained on operational standards.
  • Designed go-to-market plans across Technology, Operations, and Training for phased rollout with minimal disruption.
  • Increased operational efficiency by 21% through scalable global deployment planning across vendor partners.
  • Own capital budget and expense forecasting for the Robotics CP&D program, translating variances into executive-ready financial narratives.
CHAPTER 04
Los Angeles Angels
Led a 40-person international team, built Diablo to replace Halo, and helped drive a talent turnaround.
  • Led a staff of 40 employees across 8 countries, traveling regularly to sites to drive operational efficiency and results while keeping stakeholder relationships at the forefront.
  • Drove acquisition of talent that helped move the organization from a league-worst ranking (30th) to a top-15 ranking in under two years.
  • Built training materials to help players transitioning from Latin America adapt to life and operations in the U.S.
  • Designed and built Diablo, a new internal platform, to replace Halo, the legacy system it succeeded, as the anchor of a six-platform product suite.
  • Owned full budget and roadmap for six concurrent internal platforms, defining MVP scope by working backwards from end-user operational needs.
  • Drove adoption to approximately 80% of target users within six months via incremental MVP releases and structured feedback testing.
  • Reduced manual reporting time by 35โ€“45% by applying AI tools to SQL-based data cleaning and analysis.
  • Partnered with engineers to scope cross-system API integrations across SAP, Rapsodo, TrackMan, and EBIS โ€” data contracts, payloads, error handling.
CHAPTER 03
San Diego Padres
Led development of Basetek, a regional reporting platform, and drove process optimization.
  • Led development of Basetek, a regional reporting platform built to replace fragmented manual processes.
  • Reduced operating expenses by 31% through process optimization and regional reporting transformation.
  • Translated stakeholder needs into technical product specifications and roadmap priorities.
  • Directed cross-functional execution across regional teams, delivering multi-phased internal reporting products.
CHAPTER 02
Boston Red Sox
Led the transition off a legacy system onto Beacon, a new reporting platform.
  • Led the transition from a legacy reporting system to Beacon, a new platform built for executive and cross-functional reporting.
  • Coordinated executive reporting and large-scale initiative execution across engineering, analytics, and operations.
  • Bridged business and technical stakeholders through structured requirements gathering.
CHAPTER 01
Toronto Blue Jays
Where the story started โ€” built and managed BEEST, an internal reporting system.
  • Helped build and manage BEEST, an internal reporting system supporting cross-departmental baseball operations analysis.
  • Managed reporting workflows and operational data pipelines feeding the system.
Relationships & Trust

None of this works without the people on the other side of it.

I've never shipped anything by just being good at backlog grooming. Every platform on this page got built because I sat with the person who'd actually use it, figured out what they needed, and kept talking to them after launch โ€” not just at the kickoff meeting.

I ask before I assume

Structured feedback loops and feature-variation testing instead of guessing what a stakeholder meant in a two-line Slack message.

Different rooms need different language

Finance gets a variance narrative they can take into their own meeting. Operations gets a straight answer. Same facts, different altitude.

I don't disappear after launch

The friction that shows up in week two matters more than the demo in week one. I stay embedded with Operations and Training until it's actually working.

Vendors are partners, not line items

Clear expectations and structured intake up front, so the relationship doesn't fall apart the first time something slips.

Beyond the Roadmap

What I do off the clock.

A mix of things that have nothing to do with product management, and a few side projects that probably have too much to do with it.

Hobbies & Interests
Competitive Pickleball Church Livestream, Audio & Tech Volunteer Blackstone Griddle Cooking Co-op & Strategy Video Games
Side Projects โ€” In Progress
IN PROGRESS

Portfolio Management Agent

Building AI agents to help manage and monitor decisions across a personal stock portfolio.

IN PROGRESS

Expense Honesty Dashboard

AI-built dashboards that track personal spending and keep expenses honest, no manual entry required.

IN PROGRESS

Fantasy Baseball Claude Agent

A Claude agent that tracks and manages a fantasy baseball league throughout the season.

IN PROGRESS

Home Hardware Optimization

Modding and tuning home hardware and network setups for optimal performance.

My Toolkit

Product Ownership

Product Lifecycle Ownership Roadmap Strategy & Prioritization OKR / KPI Development UAT & Requirements Definition Vendor & Procurement Management

AI & Automation

AI-Augmented Workflow Design Claude & Copilot Agent Deployment SQL Data Cleaning PRD Development Process Mapping Risk Log Management

Technical Fluency

SQL Power BI API Integration Data-Informed Decision Making

Leadership & Delivery

Global Team Leadership (40+, 8 Countries) Agile / Scrum JIRA / Confluence Executive Communication Go-to-Market Planning
PMP
Project Management ProfessionalPMI ยท 2025โ€“2028
CSM
Certified Scrum Master2026โ€“2028
CSPO
Certified Scrum Product Owner2026โ€“2028
Bachelor of Business AdministrationUniversity of Central Florida
Associate of Business AdministrationGalveston College

Want to talk shop?

Reach out โ€” I usually get back within a day.